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NEWS THAT AFFECTS PRODUCT & BRAND SECURITY
DECEMBER 4, 2011
Wall Street Journal - Business
Edited By CRISTINA LOUROSA-RICARDO
Shoppers in the market for a designer handbag know to be wary of the too-cheap-to-be-real "fauxch"—that is, faux Coach bags—just as those looking to cut their prescription bills can assume that the emails in their spam box for discount Viagra are, at best, sugar pills. But even scam-savvy consumers may unwittingly buy some of the newest counterfeits popping up in unexpected categories.
Here are some household items that government and industry groups say shoppers may unwittingly buy fake versions of.
Perfume: At best it is perfume, but one that smells nothing like what that designer scent is supposed to and which may have been watered down. But fakes more often contain chemicals like antifreeze, cleaning solutions or even human urine, any of which may cause a rash or other skin problems.
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Shampoo: It's not just pricey salon brands that are at risk for counterfeiting. Labels found at the drugstore have caught fakers' attention, too, says Alina Halloran, vice president of online brand protection for OpSec Security, an anti-counterfeiting consulting firm. Some are little more than water, fragrance and a thickening agent, but anything that produces suds—notably, cheap cleaning solutions—can be substituted for the shampoo.
Batteries:At the very least, knockoffs won't work as effectively as recognized brands since counterfeiters aren't concerned about the quality of the materials inside, says Richard Halverson, unit chief for outreach and training at the National Intellectual Property Rights Coordination Center, a division of the Department of Homeland Security. But fake batteries may also be dangerous. If sealed improperly, batteries can leak corrosive acid. They also may be crafted in a way that doesn't allow built-up heat to vent. "Eventually it has to release, and there's an explosion," he says.
Extension cords: Counterfeits claiming to be reputable brands may not be sealed properly or use the same high-grade electrical wire. Either way, it's a fire hazard. "If electrical cords get hot, they can burn, they can pop your circuit breakers," Mr. LaRocca says. This time of year, shoppers may also encounter phony holiday lights.
—Kelli B. Grant, SmartMoney.com
Friday, September 11, 2009 Glen
Article d
The 10 Most Counterfeited Products Sold in America
1. Footwear
2. Consumer Electronics
3. Handbags/Wallets/Backpacks
4. Apparel
5. Watches/Parts
6. Computers/Hardware
7. Media (CDs and DVDs)
8. Pharmaceuticals
9. Jewelry
10. Toys/Electronic Games
By DOUGLAS MCINTYRE Posted 6:30 AM 03/14/11
American consumers love bargains. But that zest for getting a coveted product at the lowest price also has an economic downside: It creates a giant opportunity for the scads of shady operators -- especially from China -- that specialize in pumping out counterfeit versions of the real thing.
U.S. companies lose at least hundreds of millions of dollars a year in sales from products that are counterfeited overseas and shipped to America. The problem's exact scope isn't entirely known because most of these products are never seized and, therefore, the federal government can't get an accurate measurement of the economic loss.
To get a better handle on just how extensive counterfeiting has become, 24/7 Wall St. reviewed data from the U.S. Homeland Security Department's Customs and Border Protection unit, the federal agency charged with enforcing intellectual property rights (IPR) within America's borders.
The CBP does so by seizing products that infringe the originals' copyrights and patents. According to the agency, "The theft of intellectual property and trade in fake goods threatens America's economic vitality and national security, and the American people's health and safety. Trade in these illicit goods funds criminal activities and organized crime. In Fiscal Year 2009, there were 14,841 intellectual property rights seizures with a domestic value of $260.7 million. Goods from China accounted for 79% of the total domestic value for all IPR seizures."
See full article from DailyFinance: http://srph.it/idZRv4
World's Most Valuable Brands: Brand Finance – The Huffington Post, Feb 18, 2010
Brand equity, that perennially overused bit of marketing argot, does actually have real monetary value. Though we're loathe to admit it, a huge swath of consumer decision-making is made simply on the virtue and impact of a brand name.
According to the latest calculations from the consulting group Brand Finance, the biggest global brands generate tens of billions of sales just on name alone. (Think powerhouses like Wal-Mart, Microsoft and IBM.)
Brand Finance employs a somewhat wonky method in its annual assessment of the world's 500 top companies. The firm attempts to determine "net present value of the estimated future cash flows" attributable to a specific brand. In other words, they're trying to determine "what's in a (corporate) brand name?"
The research found that the value of the world's top 500 brands has grown in value by 26% -- to US $2,873 billion -- from a year ago. But some sectors are doing better than others. The group reports that the value of bank brands have shown extraordinary improvement, growing by $127 billion -- the biggest increase of any sector. The retail sector, meanwhile, suffered a continued decline, losing $42 billion in brand value over the year as consumers practiced prudent spending in the downturn.
Check out Brand Finance's list of the world's most valuable brands:
The Brand Finance® Global 500
Rank | Brand Value | Brand Rating | Market Cap | |||||||
1 | 1 |
| 41,365 | 40,616 | AA- | AA- | 210,390 | 244,058 | ||
2 | 5 |
| 36,191 | 29,261 | AAA | AAA- | 184,969 | 79,164 | ||
3 | 2 |
| 34,844 | 32,728 | AAA | AAA | 132,543 | 104,519 | ||
4 | 3 |
| 33,706 | 31,530 | AA- | AA- | 165,974 | 136,675 | ||
5 | 4 |
| 33,604 | 30,882 | AAA | AAA | 261,135 | 152,137 | ||
6 | 6 |
| 31,909 | 26,654 | AA | AA- | 170,573 | 635,959 | ||
7 | 8 |
| 28,995 | 24,647 | AAA- | AAA- | - | 152,551 | ||
8 | 7 |
| 28,472 | 25,364 | AAA | AAA | - | 131,577 | ||
9 | 9 |
| 27,383 | 23,837 | AA+ | AA | 116,325 | 90,506 | ||
10 | 10 |
| 27,319 | 21,995 | AAA- | AAA- | 139,699 | 217,481 | ||
11 | 14 |
| 26,585 | 19,850 | AA | AA | - | 222,476 | ||
12 | 41 |
| 25,576 | 10,840 | AAA | AA- | - | 54,881 |
Feds Seize $26 Million of 'Knockoff' Items in Major Counterfeit Bust
Feds Seize $26 Million of 'Knockoff' Items in Major Counterfeit Bust
Monday, December 14, 2009
Federal authorities announced Monday they seized $26 million worth of "knockoff" DVDs, CDs, clothing, electronics, cosmetics, phones, holiday ornaments and pharmaceuticals in a carefully coordinated counterfeit bust.
The U.S. Immigration and Customs Enforcement said it recovered more than 708,250 counterfeited items in 41 cities and 26 states in what is being dubbed "Operation Holiday Hoax."
Seven people were arrested and charged in New York and Texas, authorities said.
During the operation, which ran from Dec. 8 to 13, ICE agents worked in conjunction with local law enforcement and the Mexican government to nab small businesses, flea markets, shippers and various vendors involved in the distribution of knockoff products.
Mexico reportedly recovered more than 225 tons of counterfeit items in separate raids.
"Operation 'Holiday Hoax" struck the counterfeiters and counterfeit vendors just when their inventories were at their peak," John Morton, assistant secretary of Homeland Security for Immigration and Customs Enforcement, said in a press release Monday.
"This is the season these criminals lure in unwitting holiday shoppers and sell them substandard and sometimes dangerous goods," he said. "Besides putting a dent in the criminals' holiday profits, we are getting out the word to consumers that counterfeits are everywhere."
Buena Vista Resources LLC
30520 Valley View Drive
Buena Vista, CO 81211-9803
United States
ph: (719) 395 6365
alt: (920) 475 9808
INFO